playslotsonline|央视报道！顾家家居助推“以旧换新”消费新浪潮

With March 7thPlayslotsonlineThe State Council issued the "Action Plan for promoting large-scale equipment Renewal and Consumer goods Trade-in". "promoting consumption" has undoubtedly become the current policy focus and social concern, and 2024 has also been designated as the "year of consumption Promotion". When it comes to the household industry, how can "promoting consumption" be implemented, and how can consumers "get rid of the old more easily and be more willing to renew?"

Under the guidance of the policy, Gu Home (603816), as a leading enterprise in the domestic household industry, relying on the service system and professional service team that has been precipitated for many years, began to pilot in Hangzhou and took the lead in running through the "trade-in" business model of the furniture industry. CCTV report. Prior to this, Gu Family Home has launched the "Huimin renovation Project" nationwide, which uses the preferential policy of both quality and price to meet the one-stop needs of users, help consumers easily renovate a better home life, and appear on the People's Daily new media page. The new "trade-in" business model was liked by CCTV, which once again conveyed the original intention of benefiting the people to more users, which not only widely stimulated users' enthusiasm for furniture, but also further enhanced the appeal of the Huimin renovation project. set up a benchmark for promoting consumption in the home industry.

Respond to the policy and open a new era of home decoration

From the release of a series of policies, it is not difficult to see that "trade-in" is the only way for household enterprises from the incremental market to the stock market, and it is also a key step to adhere to sustainable development. According to the data of the residential decoration and parts industry branch of the China Architecture (601668) Decoration Association, the total output value of the home decoration industry in 2023 is about 2.Playslotsonline.77 trillion yuan, of which consumers' demand for local decoration exceeded 35%. The scale of the replacement market for home improvement is nearly trillion yuan.

Based on this, Gu Home took the lead in the pilot project in Hangzhou under the policy guidance, and has initially run through the "trade-in" business model in the home industry. Around "how to change", to create an one-stop furniture refurbishment experience for users, through the release of worry-free refurbishment service, online and offline booking, door-to-door service, sending the new and demolishing the old, dismantling and sorting old furniture, harmless treatment, environmental protection norms, preliminary running through the overall service process, creating the core competitiveness of "sending the new and pulling the old", laying the foundation for the follow-up and gradual promotion to the national market. According to the internal operation data of Gu home, compared with the traditional way of getting customers, trade-in can provide users with practical concessions and convenience, truly and effectively promote users' willingness to buy, and create new growth points for home decoration business.

One-stop replacement, break through the whole chain of "recovery + replacement"

On March 26, Gu Home officially launched the "Huimin renovation Project" across the country, which brought real concessions to consumers by improving efficiency and reducing costs, helping household consumption to upgrade. At the same time, based on the fact that the Zhejiang government has organized several rounds of research on the problems of trade-in enterprises, as well as the support given in the introduction of social resources, such as collection, and the coordination of departments, in view of the pain points such as large volume of furniture waste and low reuse value, Gu household has integrated a complete old furniture recycling link to dig out new opportunities for business growth.

From the consumer's point of view, how to trade in the old to tap the potential within the enterprise to give profits to the users? The key point can be found in the recycling link of old furniture in the home. First of all, Gu family home through its own delivery team to solve the problem of manpower and vehicle coordination, using the new return trip to pull back the old products, reducing the city freight cost; secondly, after the old furniture is put into storage, through the cooperation with the "waste recycling bin", dismantling available materials to offset part of the cost; finally, through cooperation with the "garbage dump", the unavailable materials will be dismantled and garbage sorted for centralized disposal.

Liu Hong, vice president of Gujia Home Co., Ltd., said in an interview with CCTV: "through the trade-in and practical concessions."PlayslotsonlineWe have received nearly ten thousand orders. Through feedback from pilot cities, the team has traded in more than 220 tons of old furniture. " With the increasing improvement of household recycling links, the main body of recycling will continue to grow, the level of standardized recycling will continue to improve, and further open the green link of "replacing the new and replacing the old".

Strength support, the best choice for the three major barriers to build and replace

The one-stop trade-in launch is not only a feedback from the market to consumers, but also a test of the internal skills of enterprises. How to ensure the rapid removal of the old at the same time, to achieve higher quality, more cost-effective rejuvenation? What we rely on behind is the absolute advantage of Gu family in brand strength, production strength, and brand strategy.

As the head representative of 42 years of deep cultivation in the furniture industry, Gu Home has always adhered to the brand upward, continued to enrich the brand connotation, and coruscated brand vitality. In 2022, Gu Home was rated as one of the most valuable Chinese brands by the 2022 Hurun Brand list. In 2023, Gu Family Home customization was awarded the honorary title of "2023 Home Consumer word-of-mouth Brand".

In terms of production strength, Gu Home has developed new quality productivity through intelligent manufacturing, which has greatly improved production efficiency and product quality. At present, Gu Home has 14 largest production bases in the world, of which the whole family is customized 4.Playslotsonline.0 production R & D base is the first batch of future factories in Zhejiang Province, and it has also been awarded the title of "Intelligent Manufacturing demonstration Factory" by the Ministry of Industry and Information Technology. Its innovative and flexible production can realize the advantages of digitalization, intelligence and visual control of the whole production process. It can provide consumers with high-quality product delivery faster, more accurate and better, enhance consumer experience with scientific and technological innovation, and drive the development of household industry.

In terms of brand strategy, the strategy of "one body, two wings and dual core development" makes full use of the advantages of software multi-category operation, from integrated research and development to integrated delivery to realize the closed loop of the whole link. Today, "integrated family", as the core business strategy of "one body and two wings", is releasing great potential under the test of the market.

To create a green, healthy and comfortable living environment for users is the driving force for the sustainable development of the enterprise. The one-stop trade-in service for home care is not only a major measure to help a better home life with practical action, but also a new momentum of business development. With the further demand of different dimensions such as personal customization and finished product procurement, the one-stop trade-in service will accelerate the renewal of consumer experience with the improvement of service quality. show the leading strength and responsibility of the leading enterprises in the industry, and provide a stronger driving force for the heating up of the consumer market.

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